Click addict

Shoemoney reports his ringtones love story. Give us a couple of ref links Jeremy!

I imagine army of hundreds of stooping red-eyed ppc marketers started to type word “ringtones” into their favorite keyword suggestion tools right now. Jeez.

It turns out that GA keywords CPD distribution is more flat that I thought and does not follow 80/20 Pareto rule - on this scale (for some reason I had the idea that 80/20 proportion is scale-free, which is absolutely not always true). However, on the much bigger scale with total 1.5 million keywords having $12405263 daily budget situation changes completely and we have 1% of all keywords that cost 75% of daily budget. Top 1000 makes, correspondingly, 40% of total cost (and therefore of total Adwords income, which is proportional thing). So what to choose, the fat part or the long tail? Data collected from Google Adwords with 44 million keywords database - autumn 2006 (got it here).

PPC = porn pills casinos

(original idea from reading this, turned out to be not so original after finding this)

Probably everybody noticed that PPC business model is extremely vulnerable to click fraud. This follows from simple fact, that faking real person browsing/clicking with automated clickbot is task far from impossible. Having on the other side impressive money making opportunities makes PPC fraud one of the fanciest blackhat online businesses nowadays, but interesting part is that increasing fraud leads to advertisers paying less money for clicks, which the leads to affiliates increase fraud to make at least the same amount of money, which makes advertisers lower bids etc. And because fair competitors cannot compete with this scheme, at the end of the day there are only clickers and advertisers paying $1 for 1000 uniques (and looking for CPA programs) who left. And this was going and going on for years - and PPC still exists. World is full wonders.