Click addict

Shoemoney reports his ringtones love story. Give us a couple of ref links Jeremy!

I imagine army of hundreds of stooping red-eyed ppc marketers started to type word “ringtones” into their favorite keyword suggestion tools right now. Jeez.

It turns out that GA keywords CPD distribution is more flat that I thought and does not follow 80/20 Pareto rule - on this scale (for some reason I had the idea that 80/20 proportion is scale-free, which is absolutely not always true). However, on the much bigger scale with total 1.5 million keywords having $12405263 daily budget situation changes completely and we have 1% of all keywords that cost 75% of daily budget. Top 1000 makes, correspondingly, 40% of total cost (and therefore of total Adwords income, which is proportional thing). So what to choose, the fat part or the long tail? Data collected from Google Adwords with 44 million keywords database - autumn 2006 (got it here).